In the modern world of shopping, eCommerce development company and the retail industry are facing the biggest challenge with the soaring cost of returns. More than 50 percent of these online retailers are under the pressure of free returns expected by above 80 percent of customers. With this rising demand, eCommerce retails are stuck at risk of quite low margins. As per the recent study, the UK is facing a cost of around 60 billion Euros per year. All these repercussions require a serious solution like implementing Augmented Reality into eCommerce industry to sustain in the market as well as meet the demands of the customers.
What is Augmented Reality?
Augmented Reality is the technology that helps in improving the real-world environment using computer-generated perpetual data involving visual, auditory, haptic, sensory modalities, and more. It brings a real-world perspective to the user by mixing 3D models virtual objects using a live camera feed.
AR in retail market is the most successful experiment for online retail companies as it is intended to offer a real-time shopping experience via virtual reality in retail without any need for visiting the retail shop.
What Challenges Retailers Face? Why Should They Choose AR?
As mentioned before, eCommerce retailers are struggling for good conversion rates and facing a crisis of low margins with induced pressure of free returns by today’s woke customers. With the market competition of multiple eCommerce online retailers and direct encounters to big technical giants, there is a dire need to increase conversion rates with engaging platforms.
The online customers who are getting smarter with passing days are now more interested in the “try before you buy” concept where they like to have the complete information and the personal product experience as they used to have in the onsite shopping. To meet these customer demands and for high conversion rates, big tech and eCommerce giants like Lenskart, IKEA, Lakme, Amazon, etc. are continuously implementing Augmented Reality retail app for providing the best real-time consumer experience before they make any purpose.
There are many reasons why online retailers should go for including Augmented Reality in online shopping.
Reduction in Product Return
With the inclusion of Augmented Reality eCommerce app such as Lenskart’s virtual Augmented Reality experience for customers by eCommerce retailers, there is a significant amount of reduction in product return by customers as they are already familiar with the usages of the product, look and feel, and could choose the correct product as per their requirements.
Trying Option before Buying
Augmented Reality solutions offer online customers a chance to know exactly about their desired products as they used to do while visiting shops personally. It delivers an amazing shopping experience with the provision of trying on products digitally such as eye lenses, clothing, makeup, etc.
Increasing Brand Presence and Awareness
With retail Augmented Reality app development, retailers are enhancing brand presence with direct customer engagement with the detailed product description and instant feedback with complete transparency. Customers are also getting completely aware of the Augmented Reality eCommerce brands.
Breaking Language Barrier
The Google Translate AR mode allows customers to view and read their eCommerce application in their chosen language which improves the customer experience. Customers can switch to around 40 languages to view the site content easily.
Enhanced Conversion Rate
Online shopping with Augmented Reality and real-time product description, Augmented Reality online shopping ramps up the conversion rate where customers make a purchase only when they try it out online.
High Rate of Investments
Virtual Reality shopping online made customers well aware of the brand value by in-person digital experience and in return helps in providing the high ROI.
Customized Shopping Experience
eCommerce sites that offer AR shopping experience to consumers support customized experience can make the selection of products as to how it will look in a real-time environment. For example – clothing colors, wearable, etc.
Extra-ordinary Customer Engagement
Customers prefer those brands that can provide them the shopping experience they like to have without moving to the onsite. The revolutionary Augmented Reality strategy is capable to enhance customer engagement rapidly.
Best Mode in Social Distancing Times
In the Covid-19 situations, where social distancing is necessary, retailers including Augmented Reality apps are growing faster as consumers are more concerned to visit offline shops and they prefer the exact shopping experience offline.
Amalgamation of Onsite & Online Shopping Experience
The best part of renovating the eCommerce retail industry with Augmented Reality as it offers a combination of both digital and offline shopping experiences which helps in building customer engagement better.
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How Augmented Reality makes Customers Happy while Shopping?
Augmented Reality products are helping customers to enjoy shopping online like never before. Customers are now completely engaged in the product trial online to select the best-suited one for their usage.
Let us understand through some real examples how customers are enjoying Augmented Reality shopping.
“Virtual Try-On” Facility by Lakme & Sugar
The top cosmetic brands included AR technology into their online websites to provide them real-time makeup experience with different lipsticks shades and other makeups which is quite helpful in making the quick decision.
IKEA Place Application
It was launched in 2017 and since then offers customers to experience and visualize different products into their existing space with integrated AR solutions.
Amazon Salon
The recently launched Amazon Salon provides hair coloring experience to online customers giving them an accurate idea of how each hair color would look on them which is again satisfying for customers before making any purchase.
Virtual AR Experience by Lenskart
Lenskart is the big brand for eye wears and it has also utilized the power of AR by offering customers the virtual eyeglasses trial experience to ease down the correct fit, color, and look as required for the purchase.
Win your Market with Augmented Reality, how to Integrate AR in eCommerce?
The future of Augmented Reality is bright. There are many innovative ways to integrate AR into eCommerce which can boost up the conversion rates, ROI, and margins. eCommerce retailers can introduce avatars and digital twins in the metaverse, create digital real-estate stores, increase try-on on multiple product categories, use AR for marketing and promotion, etc.
But, to utilize the best of Augmented Reality technology in eCommerce, market experts are required, and outsourcing the services is always a good approach. The online retailers interested in AR app development can get advanced services at CG-VAK Software & Exports Limited. Here, digital experts are available for fine consulting, eCommerce development services, and Augmented Reality services.
Augmented Reality is a boon for eCommerce retailers who are now intended to integrate AR and virtual experiences for better conversion rates, margins as well as reduced product return rates. So, investing in the outsourcing IT Company which provides the best Augmented Reality services is required to sustain the competition.